Bubbly Fruit

A personal case study for a beverage brand. The project’s purpose is to portray a fun healthy brand through effective typography, fun illustrations, and color palette.

  • Illustration

  • Packaging Design

  • Social Media Design

Bubbly Fruit

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Bubbly Fruit ⋆

Two people harvesting lettuce in a farm field with clear blue sky, trees, and distant mountains in the background. Overlaid text promotes organic, small-town farm juice.
Color palette swatches featuring six pastel shades with floral and leaf line art designs, accompanied by color codes and descriptions.
Comparison of primary and secondary typography styles for the font 'Mogena.' The primary font features bold, serif style with uppercase, lowercase, and number samples, along with the example 'Aa.' The secondary font has a lighter, more delicate serif style with the same alphabet and number samples, accompanied by the example 'Aa,' with descriptions of its usage in branding.
Lemons on the left side and green mint leaves on the right side with white text describing the citrus taste of lemon combined with fresh mint.
Four cans of organic sparkling juice drink with lemon mint flavor, two labeled 'Bubby Fruit Lemon Mint' and two in green cans with some text and QR code.
A can of Bubbly Fruit Lemon Mint organic sparkling juice surrounded by green background with lemon slices, mint leaves, and statistics on nutrition facts, with a QR code on the left and a smiling face on the right.
Close-up of fresh strawberries in a basket with a label showing the words "Strawberry" and "from the farm." The other side shows a bunch of green basil leaves with text overlaid that reads "the citrus taste of lemon, combined with a touch of fresh mint."
Two cans of Bubbly Fruit sparkling juice drink with strawberry basil flavor and two green cans of probiotic botanical plant fiber drink, arranged diagonally.
A can of Bubbly Fruit strawberry basil organic sparkling juice drink with packaging designed to resemble a carton, featuring illustrations of strawberries and basil leaves. The packaging highlights probiotics, plant fiber, and health benefits, with a green side panel displaying a QR code, nutritional facts, and a cute smiling face icon.
Two posters on a brick wall advertising Bubbly Fruit. The left poster features a lemon tree with ripe lemons and has text mentioning new packaging and that the fruit is plant-based and organic. The right poster shows cans of Bubbly Fruit drinks with lemon and strawberry flavors, surrounded by images of the fruits and a field background, emphasizing the flavors and natural ingredients.
Packaging of Bubbly Fruit organic sparkling juice drink with lemon, mint, strawberry, and basil flavor. The box is decorated with colorful fruit and leaf illustrations, emphasizes that the drink is plant-based, 100% organic, gluten-free, vegan, and has no sugar added. Next to the box, a close-up of a lemon wedge with mint leaf, showing the textured juicy interior and bright yellow peel.
Billboard advertising Bubbly Fruit, organic sparkling juice drinks, featuring lemon and raspberry basil flavored cans. The billboard emphasizes the familiar fizz and plant-based, organic qualities of the products, which are now available in stores.
New advertisement for Bubbly Fruit ice pops, featuring images of fruit and a sign saying "Unpeeling our new look very soon."
Two smartphones display advertisements for Bubbly Fruit beverages next to fresh citrus fruits on a white surface. One phone shows a nature scene with two cans of Bubbly Fruit drinks, and the other shows a brick wall with a Bubbly Fruit billboard featuring lemon trees.