Haus & Garten Rebranding

A full rebranding project of an acquired business to help the brand stand out.

  • Branding

  • Art Direction

  • Packaging Design

  • Web Design

  • Listing Design

  • Email Design

Haus & Garten Rebranding

⋆

Haus & Garten Rebranding ⋆

A garden scene with a 'Haus & Garten' sign, gardening tools including pruning shears, a trowel, and a handheld cultivator, a smartphone displaying a YouTube gardening channel, a package of garden hose washers, and an inset Instagram post about gardening beginners.
A branding style guide for Haus & Garten showcasing logo use, color palette, color pairings, typography, lifestyle imagery, and graphic elements.
Image showing a person holding a smartphone displaying an online garden tools store, and a laptop on a wooden table open to the same website, with a plant in a gold pot and sunglasses next to the laptop.
Screenshot of a gardening tools website homepage with a dark green background, showcasing pruning shears, loppers, and pruners, along with sections about best sellers, the company's mission, and values.
Three smartphones displaying product pages for gardening tools on a grassy background. The screens feature reviews, product features, and company information for Haus & Garten gardening tools.
Set of gardening tools and accessories on grass, including pruning shears, replacement springs, garden hose washers, and replacement springs pack.
Screenshot of Haus & Garten website with garden pruning tools and promotional banners for pruning shears.
Image of gardening pruning tools advertisement highlighting a hand holding a pruning shear with features like titanium blade coating, forged aluminum handles, and ergonomic design. The ad mentions the tools' durability, comfort, and promotion of healthy plant growth, and includes user testimonials, images of people using the pruning shears, and additional gardening tools.
A colorful infographic advertising garden pruning shears with features such as ergonomic handle, shock absorbing pads, titanium coating, and dual functionalities for various gardening tasks. It highlights benefits like rust resistance, sharp blades, and multi-use capabilities for trimming branches, bushes, flowers, roses, and vegetables.